What do Clients say about working with Armadillo Insight?

“Doug Mills has used his extensive career in craft beer sales as the framework for developing the most innovative and forward thinking data platform currently available to craft brewers. His relentless dedication to constant improvement of his service also sets Armadillo Insight apart from their competitors.”

~ Bob Kaiser, Senior Analyst, Founders Brewing

“Craft Brewing is an exciting industry with a huge entrepreneurial spirit. Like many entrepreneurial businesses, it comes with its challenges.  One of those challenges is the lack of current data about our products once they leave the brewery.  Armadillo Insight gives us the ability to monitor our beers and similar brands in the marketplace.  By having that data, we are able to offer more strategic solutions to our wholesalers and offer consumers more of what they are looking for.  It is amazing how much smarter Victory Brewing Company is with the addition of Armadillo Insight!”

~ Steve German, VP of Sales, Victory Brewing Company

“Armadillo insight provides a craft brewer analytical support that rivals the information technology of mass brewers.  The technology is world class and easy to use for multiple levels in our sales and marketing organization.  The IRI function allows a craft brewery to quickly identify market opportunities like we have not been able to in the past.  Doug and his team are flexible and fast. They deliver the information on-time and are always looking for ways to improve the program’s functionality.  Simply put, Armadillo insight is helping to level the playing field for craft brewers.”

~ Bobby Dykstra, Director of National Accounts, Boulevard/Duvel USA

“The rapid growth of our business and account base has created large amounts of raw sales data. Armadillo Insight has given us the ability to perform meaningful analysis, empowering us to become a more impactful partner with our distributors. The IRI cooperative that Doug created has provided Terrapin Beer Co. access to far more syndicated data than we would have had otherwise.  The software presents the data in a user friendly format that is intuitive and influential with key decision makers and our entire sales team.  We believe that Armadillo Insight is an indispensable tool for our company’s long-term success in an increasingly crowded market.”

~ Dustin Watts, VP of Sales & Marketing, Terrapin Beer Co.

“SweetWater signed on with Doug and Armadillo about six months ago. As Director of National Accounts for SweetWater, access to actionable retailer sales data is a vital component to the success of the department and the brewery. As the Director of a newly created National Accounts department, it is even more vital that the information be easily accessible and presented in a turn-key format ready for retailer and wholesaler presentations. Armadillo fits that need extremely well and has proven to be a valuable resource across all levels of the brewery.

Doug has also delivered value through being an open, flexible business partner. I’ve had multiple conversations about product enhancements, optimizing markets and RMA’s and discussing the best ways to illustrate measures such as lift and VPO, all of which ultimately resulted in Armadillo becoming an even stronger resource. As a craft brewery, it’s extremely encouraging to know that we have an important voice in the design, development, and market selection of such a critical business tool and know that Armadillo is committed to growing with us and the other industry leading breweries included in the partnership.”

~ Scott Lindhardt, Director of National Accounts, Sweetwater Brewing

“With Armadillo Insight, we found an extremely user-friendly and dynamic way of looking at data. And, most importantly, Armadillo Insight equipped our entire Sales Team with a tool to look at and present data. Whether it is distributor management, account management, chain management, or beyond, Armadillo Insight outfits your team with an extremely unique and powerful set of visual tools.

Beyond the clear benefits of the program, I have found Doug Mills to be a passionate advocate of Independent Craft Beer and a strong partner as we compete in the ever changing Craft Segment. I strongly recommend that any Craft Brewer should explore Armadillo Insight’s immense capabilities.”

~ Ryan Greenway, Director of National Accounts, Great Lakes Brewing

“Doug and Armadillo Insight have allowed Fremont Brewing to leapfrog many of the growing pains and lessons of similarly-sized breweries and operate our sales program with a level of sophistication equal to or, in some cases, greater than breweries many times larger. Of course, working with Doug is also a rewarding experience in itself because he is filled with industry insight.”

~ Matt Lincecum, Owner, Fremont Brewing, Seattle, WA

“Doug is a great communicator who focuses on totally understanding his customer. He is a true professional who understands the difference between information and insight and he can help potential clients deliver the latter. Doug can not only help you understand “what” is going on – but more importantly he can help you understand “why” it is going on and “how” to solve it. Understanding the “why” and the “how” drives productivity and growth – and this is where Doug excels.”

~ Tom Fox, Partner, CM Profit Group