Will it give my company an edge?
If you think making your salespeople far more productive and your managers more aware of market trends on every level will improve your competitive position, yes.
If you think knowing your exact position in the market for every brand and package you sell versus the competition will help you exploit the market, yes.
If you think key accounts will better support your brand if you bring insight and action points to every meeting, yes.
If you can get a much more profound retail impact with the people you have in place, rather than throwing bodies at a problem, yes.
If you believe knowledge IS power, yes, yes, yes.