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Why Democratize?

Wednesday, May 16th, 2012

What is Data Democratization? It is making the data searchable and useable in every corner of your organization. The analyst’s ivory tower can be a real bottleneck for workflow. In heavy work months, like when getting ready for Spring Set presentations, the analyst gets pummelled by requests from everyone. Doesn’t it make sense to get the information readily available to every sales rep so that they can work on presentations without having to wait for the analyst to get to his part of the list? Don’t get me wrong. I love analysts. Some of my best friends are analysts. It just makes sense to make everyone an analyst on some level, so the information is where the action is, not bottled up in some office back at headquarters.